About ASTA

ASTA, short for the American Society of Travel Advisors, is the world’s largest association of travel professionals. Our 20,000-plus members include professional travel advisors and the companies whose products they sell such as tours, cruises, hotels, car rentals, etc. We are the leading advocate for travel advisors, the travel industry and the traveling public. 

Our Mission Statement

The ASTA Small Business Network (SBN) is the foremost travel industry association dedicated to providing the finest education, training, networking and representation in support of career travel advisors. For more information, visit www.ASTA.org or email Sacramento@ASTA.org.

ASTA Logo

The ASTA logo is recognized around the world as a symbol of professionalism and integrity. It’s a sign of membership in ASTA, the professional affiliation most often endorsed by the media when recommending how to find a reliable travel agent.

ASTA Awards

The American Society of Travel Advisors (ASTA) strives to promote excellence within the travel industry. The ASTA awards program is designed to recognize those individuals and organizations who make lasting contributions to the industry. ASTA presents nearly 50 awards every year, recognizing those travel advisors who advance the industry and make lasting contributions.  Explore the ASTA Awards Program.

Please contact us at Sacramento@ASTA.org for more information about ASTA and how you can become involved.

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